Privacy Policy & Terms of Service

1. Privacy Commitment & Data Collection

The Grand Atrium Hospitality & Commercial Assets LLC (“The Grand Atrium”, “we”, “us”) is dedicated to safeguarding the privacy and confidential personal data of all visitors, digital patrons, and commercial partners. This policy outlines how information gathered through our digital platform and physical on-premise guest services (such as VIP Valet, Wi-Fi networks, and Concierge inquiries) is processed and secured.

We collect personal identifiers exclusively with explicit user authorization, including when registering for The Atrium Privileges Club, reserving tables at dining establishments, submitting leasing inquiries, or utilizing complimentary guest Wi-Fi.

2. Premises Surveillance & Parking Recognition

For the protection and security of all patrons, closed-circuit television (CCTV) cameras operate 24 hours daily throughout public mall concourses, service docks, and parking facilities. Automated license plate recognition (ALPR) systems are utilized strictly for traffic management, parking validation, and automated Salik fee settlement. Video records are retained in compliance with UAE police and state security statutory requirements.

3. Premises Etiquette & Terms of Service

All guests entering The Grand Atrium agree to comply with standard cultural guidelines and UAE public etiquette norms:

• Guests must wear respectful clothing covering shoulders and knees in public concourses.
• Commercial photography, drone operation, and videography require advance permits from the Media Relations office.
• Smoking, including electronic cigarettes, is prohibited indoors and restricted solely to designated open-air terraces.
• Pets and companion animals are not permitted inside the mall, with the sole exception of certified guide dogs for visually impaired patrons.

4. Accessibility & Inclusion Commitment

The Grand Atrium is fully committed to digital and physical accessibility, designed to satisfy Web Content Accessibility Guidelines (WCAG 2.1 Level AA) across all online experiences and universal access on premises.